To stay updated on the latest news and announcements from the Electrify Expo, visit www.electrifyexpo.com and follow on Twitter, Facebook, and Instagram.
The magazine sat down with BJ to learn more about the origins of the Electrify Expo, which was held for the first time this past June 2024 in Phoenix.
BJ Birtwell is the founder and executive producer of Electrify Expo, North America’s largest electric vehicle festival. With over 25 years of experiential, production, and advertising expertise and a life-long interest in car culture, he has taken his passion for electric vehicles to drive EV adoption across North America. Birtwell created Electrify Expo in 2019 as a multi-city US festival and flagship destination for consumers to experience the thrill of going electric. Before the Electrify Expo, Birtwell established himself as a leader in experiential marketing, serving as CEO for The Armory, an advertising agency specializing in events and social media, and producing television programming for Discovery, Fox Sports, and NBC Sports. During his career, Birtwell also ran a marketing division at Chrysler and later assisted in producing a nationwide concert series, working alongside talents such as Snoop Dogg, Gwen Stefani, Lil Wayne, Ludacris, and other billboard-topping acts.
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